E-Commerce Account Manager
The E-commerce Account Manager, eCommerce (Omni Channel) has the accountability for delivering sales, share and margin for strategic eCommerce customers in a defined E-com channel. The position will be responsible for day-to-day Platform Management including developing account strategies and knowing operations and shoppers/customers deeply in order to build and execute effective strategies to drive the Legacy product categories across all retailer eCommerce platforms in partnership with the marketing, sales, and operations teams. This role requires a proactive mindset with a curious nature who enjoys the ambiguity and challenge of earning category leadership on ecommerce platforms with the Flexzilla® brand. In addition, the Account Manager is responsible for implementing Legacy’s brand strategies and tactics with customers by working closely with key decision makers.
Duties and Responsibilities:
- Develop eCommerce customer strategy,business objectives, andmanage KPI achievement.
- Expand and develop the eCommerce (Flexzilla® Brand) objectives and metrics of success / KPIs. Identify growth opportunities based on an understanding of the retailer eCommerce platforms.
- Develop and execute Annual Business Plans that efficiently achieve and stretch customer and Legacy eCommerce goals / objectives.
- Develop accurate monthly forecasts to project annual sales volume and margin contribution along with maximizing supply chain efficiencies by tracking shipments, consumption data and inventory changes. Proactively call out potential risks or threats to monthly forecasts.
- Collaborate with the Digital Marketing team with the development of media spending strategies. Monitor the effectiveness of media spending making daily adjustments as needed.
- Proactively monitor e-com platforms for content, brand terminology and Map policies.
- Identify profitable opportunities to grow incremental volume with the effective sell-in of new items and optimization of existing items.
- Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.
- Monitor and manage deduction balances and conduct post audits.
- Conduct category business reviews to discuss the state of the business, consumer trends, key business drivers, and incremental opportunities.
- Lead the joint business planning process with eCommerce customers.
- Manage eCommerce customer P&Ls and the implementation of brand/category strategies with the customer.
Qualifications:
- BS/BA required (Business Administration, Marketing, Finance preferred)
- 5-10 + years in e-commerce account management, business development or category development activity with a manufacturer, distributor, or retail operations preferred
- Experience in selling large, national retailers – both e-commerce as well as brick & mortar
- Strong interpersonal, facilitation and presentation skills
- Sound financial, forecasting, and analytics aptitude
- National brand selling experience and strong negotiations skillset
- Proficient/advanced Excel skillset
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