Marketing Support Specialist
Loyola University Chicago
Chicago, IL
Full-time
Advertising / Marketing / Public Relations
Posted on July 8, 2023
Position Details
Position Details
Job Title
Marketing Support Specialist
Position Number
8102523
Job Category
University Staff
Job Type
Full-Time
FLSA Status
Exempt
Campus
Chicago-Water Tower Campus
Department Name
UNIV MARKETING & COMMUNICATION
Location Code
UNIVERSITY MARKETING & COMMUNICATION
Is this split and/or fully grant funded?
No
Duties and Responsibilities
The Marketing Support Specialist assists with the planning, execution, optimization, monitoring, and tracking of marketing initiatives and advertising campaigns. As a member of the Marketing & Advertising team of the central University Marketing & Communications (UMC) division, this position supports brand awareness and reputational marketing for the overall University, as well as schools and other strategic initiatives.
The successful candidate will support the day-to-day tactical management of a robust marketing and advertising operation that includes digital and social platforms; broadcast and streaming mediums; print and content marketing; and a variety of out-of-home channels. Being versed in data analysis is a plus to assist with campaign targeting, tracking, and evaluation.
Duties and Responsibilities
Reporting to the Associate Director of Marketing Operations, the Marketing Support Specialist will provide operations support for marketing and paid advertising. Duties include, but are not limited to (as other duties may be assigned):
Relationship Management
Bachelor's degree in marketing, advertising, public relations, communications, business or related field
2-4 years of related marketing experience required
Qualifications
Qualifications
N/A
Computer Skills
Experience in Google Analytics, SproutSocial, and various advertising management platforms
Proficiency in Microsoft Office, with advanced skills in Excel
Experience with Adobe Creative Suite, notably Photoshop, Premiere Pro a plus
Supervisory Responsibilities
No
Required operation of university owned vehicles
No
Does this position require direct animal or patient contact?
Physical Demands
None
Working Conditions
None
Open Date
07/16/2021
Close Date
Special Instructions to Applicants
Diversity and Inclusion Statement
As one of the nation's largest Jesuit, Catholic universities, Loyola University Chicago fosters a transformative cultural experience that honors diversity, equity, and inclusion. We are committed to not only recruiting, but also retaining a diverse, mission driven workforce and enabling a culture of inclusiveness in an environment that values service excellence, stewardship, personal well-being, and professional development for all of our employees. Loyola University Chicago supports its staff and faculty with a wide array of affordable, comprehensive and competitive benefitscentered on health and wellness, financial security, equity, and work-life balance. We actively seek those who wish to join our faculty, staff, and students in a community of diverse opinions, perspectives, and backgrounds supporting our Jesuit mission and striving toward the same goal of being persons for and with others.
Quick Link for Posting
https://www.careers.luc.edu/postings/16639
Supplemental Questions
Required fields are indicated with an asterisk (*).
Required Documents
Position Details
Job Title
Marketing Support Specialist
Position Number
8102523
Job Category
University Staff
Job Type
Full-Time
FLSA Status
Exempt
Campus
Chicago-Water Tower Campus
Department Name
UNIV MARKETING & COMMUNICATION
Location Code
UNIVERSITY MARKETING & COMMUNICATION
Is this split and/or fully grant funded?
No
Duties and Responsibilities
The Marketing Support Specialist assists with the planning, execution, optimization, monitoring, and tracking of marketing initiatives and advertising campaigns. As a member of the Marketing & Advertising team of the central University Marketing & Communications (UMC) division, this position supports brand awareness and reputational marketing for the overall University, as well as schools and other strategic initiatives.
The successful candidate will support the day-to-day tactical management of a robust marketing and advertising operation that includes digital and social platforms; broadcast and streaming mediums; print and content marketing; and a variety of out-of-home channels. Being versed in data analysis is a plus to assist with campaign targeting, tracking, and evaluation.
Duties and Responsibilities
Reporting to the Associate Director of Marketing Operations, the Marketing Support Specialist will provide operations support for marketing and paid advertising. Duties include, but are not limited to (as other duties may be assigned):
Relationship Management
- Coordinate vendor placement proposals and asset delivery
- Manage internal customer expectations of marketing plans and placements
- Collaborate with teams in UMC to ensure alignment of brand and editorial standards
- Manage marketing asset library
- Manage secured advertising inventory
- As directed, plan and execute marketing initiatives and advertising campaigns
- Monitor and maintain campaign performance metrics
- Maintain a list of marketing/advertising opportunities and vendors/placement specifications
- Track assets in-market, along with overall performance metrics
- Assist in the development of weekly, quarterly, annual, and ad hoc reports
Bachelor's degree in marketing, advertising, public relations, communications, business or related field
2-4 years of related marketing experience required
Qualifications
Qualifications
- Bachelor's degree in marketing, advertising, public relations, communications, business or related field
- 2-4 years of related marketing experience required
- Proven organizational skills with experience balancing multiple deadlines
- Excellent time management skills, with ability to manage multiple projects
- Excellent writing, editing, and proofreading skills
- Experience in Google Analytics, SproutSocial, and various advertising management platforms
- Proficiency in Microsoft Office, with advanced skills in Excel
- Experience with Adobe Creative Suite, notably Photoshop, Premiere Pro a plus
- Superior writing and editing communication skills required
- Demonstrated project management and team management skills
- Excellent interpersonal skills and ability to coordinate activities productively with functions and units outside his/her own sphere of control
- Ability to drive results and multitask in a collaborative, consensus-focused organization
- Superior abilities for operational and strategic planning a must
- High ethical standards and integrity required
- Proficiency in project management
- 5+ years of advertising and/or agency experience
N/A
Computer Skills
Experience in Google Analytics, SproutSocial, and various advertising management platforms
Proficiency in Microsoft Office, with advanced skills in Excel
Experience with Adobe Creative Suite, notably Photoshop, Premiere Pro a plus
Supervisory Responsibilities
No
Required operation of university owned vehicles
No
Does this position require direct animal or patient contact?
Physical Demands
None
Working Conditions
None
Open Date
07/16/2021
Close Date
Special Instructions to Applicants
Diversity and Inclusion Statement
As one of the nation's largest Jesuit, Catholic universities, Loyola University Chicago fosters a transformative cultural experience that honors diversity, equity, and inclusion. We are committed to not only recruiting, but also retaining a diverse, mission driven workforce and enabling a culture of inclusiveness in an environment that values service excellence, stewardship, personal well-being, and professional development for all of our employees. Loyola University Chicago supports its staff and faculty with a wide array of affordable, comprehensive and competitive benefitscentered on health and wellness, financial security, equity, and work-life balance. We actively seek those who wish to join our faculty, staff, and students in a community of diverse opinions, perspectives, and backgrounds supporting our Jesuit mission and striving toward the same goal of being persons for and with others.
Quick Link for Posting
https://www.careers.luc.edu/postings/16639
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * Do you have a Bachelor's degree in marketing, advertising, public relations, communications, business or related field?
- Yes
- No
- * Do you have 2-4 years of related marketing experience?
- Yes
- No
- * How did you hear about this employment opportunity?
(Open Ended Question) - * Why do you want to work at Loyola University Chicago?
(Open Ended Question)
Required Documents
- Resume
- Cover Letter/Letter of Application